I’m Jen! A multi-passionate entrepreneur who believes in the power of beautiful things and better conversations. I founded City Events Co. to create carefully curated events that spark connection, support local makers, and leave guests inspired. From bridal shows and seasonal markets to wellness experiences and intimate summits, my goal is simple - design thoughtful, memorable gatherings that feel personal, not corporate.
When I’m not producing events, I run Sweet Wild, where I make artisan lollipops, freeze-dried fruit treats, and a line of protein-rich morning oats. I love the creative balance of product design and event production - building tactile, joyful experiences online and in person. I live and work in Southern Alberta with my family, and I’m always excited to collaborate with local businesses, aspiring makers, and fellow event lovers. Let’s create something beautiful together.
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Fun FACTS
The Flintstones
Healing myself and others.
Tinkering with new business ideas.
On the beach with a book.
Say yes to what lights you up, and no to everything else.
My free AI calendar*
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Madison is a passionate dreamer and doer, a proud mom of two daughters, and a devoted wife to her high school sweetheart. Over the past eight years, she has embraced the thrill of running successful businesses, building relationships, and bringing visions to life.
Her work with Pattison Media has deepened her love for supporting local businesses and fostering growth—values she carries into every detail of City Events Co. Madison believes in the magic of connection and the beauty of shared experiences, curating events that celebrate life’s milestones and inspire unforgettable moments.
Driven by energy, creativity, and a heart full of purpose, Madison thrives on helping others bring their dreams to life. Whether it’s crafting meaningful connections or setting the stage for love stories to unfold, her work is infused with intention and care.
When she’s not creating memorable experiences, Madison treasures the simple joys: curling up with a good book, indulging in her favorite coffee, and spending time with her family. She lives for the moments that remind us of the beauty of life’s journey—and she’s always ready for the next chapter.
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copyright city events co 2025 | brand & web design by kathlyn jarvis design | images by WILD M Photography & Tanya plonka